Shelton Development Service (SDS)

Shelton Development Service (SDS) is a software company helping housing associations fulfill their development potential and build more homes for those who need it most.

For nearly 30 years, SDS has been providing software tools and consultancy services to help housing associations and local authorities maximise the development, sale and management of affordable homes.

Housing is in short supply and affordable home ownership is out of reach for many vulnerable people in the UK. SDS software solutions ensure organisations can make the best use of their scarce resources and enable them to tackle the housing crisis.


SDS provide software tools that take the stress out of your workflow and ultimately help you maintain your housing supply. Over 400 organisations and 7,000 people use SDS software every day to appraise, plan and manage their housing projects. Solutions are available for each stage of the development process.

Services include:

  • Land valuation - Make the right commercial decisions when appraising land values with Landval. Calculate land values, analyse financial risk profiles and make competitive offers with minimal administration.
  • Financial viability - ProVal is the leading financial viability software for social housing providers in the UK. Forecast NPV, IRR and long-term development appraisal cash flow and produce robust, auditable results.
  • Housing project management - Sequel is a property project management software platform designed to help housing professionals oversee the build and development of social housing schemes. Sequel can monitor developments from start to finish and manage your cashflow directly from your finance system.
  • Sales process management - HomeMatch is a powerful property sales management CRM that simplifies sales administration for shared ownership properties and other social housing tenures. Save time, collate your data, and make keeping track of applications and leads easier than ever. Match people with properties, calculate applicant affordability, automate letters, and more.

SDS can also support your team with development consultancy services such as appraisal services, coaching and workshops so you never miss a beat.



"We use ProVal and Sequel for appraisals and project management, so the detail they provide allows us to see a true picture of our future development plans."

- Audrey Gaffney, Growth Manager, Cobalt Housing


SDS also provide a wealth of free resources for their customer base and those in the housing sector. Check out their webinars to stay up-to-date on changes and talking points in the industry.


For more information contact Ricardo Prota, Key Accounts & New Business Manager, SDS: