Themed weeks of action

Our weeks of action will highlight why homes should be at the heart of recovery, and increase support for social housing from now until the government’s Comprehensive Spending Review in the autumn.

They cover six themes and are designed so that you can pick all or some of the themes that most resonate with you. 

Week beginning

Homes at the heart of...

Focusing on

For example...

3 August

a stronger economy

Economic growth, jobs and skills created through building more homes

  • Building homes
  • Multiplier effect
  • Local, regional and national growth
  • Construction skills
  • MMC
  • Creating jobs

10 August

making ends meet

Housing affordability and supply

  • Building new homes
  • The value of social/affordable housing
  • How housing has impacted people’s lives in lockdown

24 August

living well

Housing-based care and support, and the benefits of good housing for health

  • Helping people manage through a crisis
  • Supporting people to live independently
  • How housing-related support saves money on other public services, especially the NHS

7 September

a greener country

Decarbonisation, tackling climate change and retrofitting homes

  • Lowering carbon emissions, through new build and retrofit
  • How energy efficient is also good for residents’ health and finances
  • Partnership working to deliver greener homes

21 September

settled futures

Homelessness and temporary accommodation

  • Supporting those already homeless or at risk of homelessness (prevention)
  • The value of move-on accommodation for those in temporary accommodation (families, domestic abuse, young people, NRPF, gypsies/travellers)
  • Initiatives to help people find and keep jobs, and tenancy sustainment (young people)

28 September

prosperous communities

‘Levelling up’, including employment schemes, championing diversity and helping communities to thrive

  • Skills and apprenticeships
  • Employment support work
  • Progressive procurement and local economic stimulus
  • Funding tenant and community initiatives
  • Financial inclusion work 
  • Diversity and inclusion work with minority or vulnerable groups

Campaign toolkit

For each week we’re asking people to take action:

  • Share your own stories and evidence about how homes can drive a stronger economyon social media using #HomesAtTheHeart. This can be through graphics, photos, videos or quotes – or case studies and blogs on your website. 
  • Build local political support by inviting politicians to a virtual or socially distanced visit of your schemes, or encouraging politicians to support the campaign by posting a short video or photo.

To support you with these actions, we’ve updated and expanded our campaign resources – including tools for social media, press and political engagement.