Engaging with Reform UK: a new force in British politics

19 November 2025

During this webinar, Alex Diner, Head of External Affairs and Campaigns at the NHF chairs a discussion with Public First, a policy research and opinion strategy consultancy.

Housing associations have a vital role to play in engaging with local MPs, councillors, and mayors from all political parties, showing them the sector’s vital role in providing affordable homes and building communities.

It’s important for housing associations to build and maintain relationships with local stakeholders, to demonstrate social impact and keep housing on the political agenda.

The surge in Reform UK’s popularity over the last year, and the election of a significant number of new Reform UK councillors and mayors provides an opportunity for the sector to build new relationships and demonstrate the value of social housing to an expanding cohort of increasingly important stakeholders.

We are prioritising engagement with Reform UK as part of our refreshed political and influencing strategy, meeting and briefing senior party politicians, officials, as well as engaging with council leaders and housing cabinet members from across England. We will be providing further support and guidance for members ahead of the forthcoming elections in May.

Speakers

  • Jack Airey, Director of Housing and Infrastructure, Public First
  • Adam Drummond, Head of Quantitative Research, Public First
  • Ed Shackle, Head of Qualitative Research, Public First

Member only

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Written briefing

Drawing on our insights, polling data and focus groups and research, we’ve put together a briefing for NHF members to learn more about Reform UK as a new and increasingly influential political party and help you to forge relationships with local politicians in your area.

Who to speak to

Alex Diner, Head of External Affairs and Campaigns